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For those of you new to these materials: What is "Animal Friendly-Customer
Smart: People Skills for Animal Shelters & Rescues?"
Simply put, it is a customer service training package. It consists of workbook (and facilitator's guide) that
specifically focuses on the types of customers and the kinds of difficult situations that we, as staff and volunteers who
work for animal shelters and rescue groups, face when doing our jobs. After teaching customer service exclusively designed
for our field for over 40 years, Jan Elster has updated her materials to reflect the realities of 2024.
Why is it called a “training package?”
It is a “training package” because it contains all the materials needed in order to make your organization
Customer Smart. Jan has taken the customer service approach and honed it down to two books that will help you
apply Customer Smart skills to work well with the public while lessening stress and helping the animals.
Workbook:
Animal Friendly-Customer Smart: People Skills for Animal Shelters & Rescues 2024 (for staff and volunteers)
Facilitator’s Guide: Animal Friendly-Customer Smart: People Skills for
Animal Shelters & Rescues: Facilitator’s Guide 2016 (lesson plans that correspond to 10 of the 12
chapters in the 2024 Workbook.) Step by step guidance for in-house Facilitators, Department Managers, HR)
Why did Jan create an entire training package focused on customer service for people who work with animals?
So how to do we cope with joy, sorrow, and cruelty while
still dealing well with the public?
The training
package takes an unconventional approach to customer service called Customer Smart which:
The philosophy behind Customer Smart is that although THE CUSTOMER IS NOT ALWAYS RIGHT,
it is our job to make the interaction work for the sake of the animals.