In a nutshell, the workbook:
Is shelter/clinic/rescue friendly and designed to be used in-house at any time without the help
of a professional consultant or trainer.
Uses examples of real situations familiar to any department, staff
member or volunteer.
Can be used to train new staff or address problem areas for existing staff.
Will resonate
during department meetings, individual interviews, cross training or special sessions.
Is meant to be written in, discussed
and referred to at desks, counters, in meetings or vehicles.
Shares educational materials that are both entertaining and informative.
Contains photos
by award winning Companion Animal Photographer, Sumner W. Fowler.
Includes 120 easy-to-work-with pages that offer Customer
Smart principles, exercises, quizzes and ethical dilemmas.
When can the workbook be used?
individual study
discussion
in meetings
new employee orientation
special training sessions
volunteer/staff
team building
in small groups
in departments or cross sections of departments
as benchmarks for employee/volunteer evaluations or team performance
What methods does the workbook use to train staff and
volunteers to be Customer Smart?
- Clear objectives
for each chapter
- Examples
of interactions
- Tools to try out
- Questions to answer
- Quizzes to complete
- Exercises to practice
- Scenarios to resolve
- Situations to discuss
- Case studies to consider
- Ethical
dilemmas to contemplate
How many copies of the workbook do we need?
Each
staff member and volunteer will benefit from their own copy so they can take notes, highlight sections and refer to the materials
as needed.
The 2024 Edition has two new chapters and content,
some new photos and updated content
What does the workbook look like inside?
Chapter 1: Your role in interacting with the public, or “Hey I didn’t sign up for this!”
Chapter 2: The Filters We Wear and the Snap Judgments We Make
Chapter
3: The Art of Shaping Outcomes
Chapter 4: The Art of Setting the Tone
Chapter 5: The Martial Art of Customer Service: Verbal Aikido Tools---
#
1: Remember why customers get upset
# 2: Raise customer esteem
# 3: Don’t instigate or elevate anger
# 4: Calm the situation
# 5: Avoid words that flip the anger switch
# 6: Be assertive,
not aggressive
# 7: Survive saying “no”
# 8: Stabilize quickly after a very bad, difficult, or simply odd interaction
# 9: Help coworkers during difficult interactions
#10: Give
and get respect
#11: Fortify team work
#12:
Trash triangulation
#13: Go to the coach!
Chapter 6: Why Customers Get Angry
Chapter 7: The Secret Life of Words
Chapter 8: Positively In-Charge
Chapter 9: The Adult in the Room
New!
Chapter
10: Recovering
Chapter 11: A Culture of Teamwork and Caring
Chapter 12: Say Yes to a Happy, Balanced Life New!